Canadian Tire Series

NASCAR: General Tire becomes exclusive tire supplier of international series

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Announced as a multi-year partnership, General Tire is now the “Official Racing Tire” of the NASCAR K&N Pro Series, NASCAR Pinty’s Series, and NASCAR PEAK Mexico Series.

In Europe, the company recently procured a six-year partnership with the NASCAR Whelen Euro Series, making General Tire the first exclusive tire supplier of NASCAR’s three international series.

Since 1995, General Tire has manufactured stock car tires in Lakeville, Indiana for the ARCA Racing Series, an organization recently acquired by NASCAR. The 104-year-old company plans to continue it’s production in Indiana while supplying its new partners.

“General Tire is committed to promoting the NASCAR regional and international series across two continents and more than 11 countries with substantial investments across the NASCAR industry,” said the director of marketing for General Tire, Travis Roffler.

“The demand for NASCAR racing globally has never been stronger,” said Brandon M. Thompson, director of NASCAR touring series. “General Tire’s investment across the NASCAR regional and international series will authentically drive brand awareness of not only the respective series but that of the drivers, teams and tracks. Our unique racing style will be highlighted and that’s exciting.”

The exclusivity in the international series is a great thing for General Tire but the addition of the K&N Pro Series shouldn’t be understated. Being the official race tire supplier of ARCA and the K&N Pro Series will give General Tire outright marketing dominance on the American stock car regional racing scene

“Our team works hard to provide competitive, action-packed racing each week for the fans and we’re thrilled to be expanding that across several more series,” said Roffler. “We look forward to working with the NASCAR industry to grow not only recognition of the General Tire name, but the various series as well.

General Tire’s first race in its new deal is on February 10 when the K&N Pro Series East starts its season in Florida, at New Smyrna Speedway.

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