NASCAR

NNS: REPORT: Xfinity To Become New Series Sponsor

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CHICAGO — According to a Thursday report in SportsBusiness Daily, what is now known as the NASCAR Nationwide Series will become the NASCAR Xfinity Series in 2015.  The deal is expected to be officially announced next Wednesday in Charlotte, but has been widely rumored for several weeks.

Current series sponsor Nationwide Insurance announced late last year they would direct their sponsorship dollars elsewhere, and officially announced their sponsorship deal with Hendrick Motorsports and driver Dale Earnhardt, Jr. earlier this season.  Nationwide Insurance will adorn the No. 88 Chevrolet as a primary sponsor for 12 races in 2015 and 13 races in both 2016 and 2017, plus serve as an associate sponsor during the remaining races.

With Nationwide leaving, it appears that NASCAR has found the perfect new partner in Xfinity.  While it may take a bit of getting used to, and the abbreviation of NXS might be a bit strange, this deal is great news for the sport.

According to the report, Comcast and NASCAR will announce a 10-year sponsorship agreement valued at close to $200 million.  Xfinity is the cable and broadband division of Comcast.

Comcast’s sports TV group, NBC, has a 10-year, $4.4 billion rights deal with NASCAR.  Comcast agreed to spend $10M marketing and promoting the sport as part of that deal, making this the perfect opportunity to utilize the company’s Xfinity division to sponsor the second-tier NASCAR series.

Stay tuned to Rubbings Racing for further information as it becomes available.

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About Brian Eberly

Brian Eberly (@beberly18) is a Certified Public Accountant and Manager of Field Accounting at a transportation company, but when he isn’t at the office you can most likely find him at a racetrack, watching a race on television, or following the action on social media. Eberly became interested in NASCAR in the nineties when Jeff Gordon was dominating the scene, and became hooked when he attended his first race with his dad in 1999 at Michigan International Speedway. Eberly has been writing about NASCAR since 2012 for various websites. An Illinois native and Northern Illinois University graduate, Eberly travels throughout the Midwest covering racing events in multiple series. When not following racing, he can be found on the golf course (usually trying to find his golf ball) and following the Bears, Blackhawks, Cubs, Bulls, and of course the NIU Huskies.

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