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NSCS: Hendrick Motorsports Announces New Sponsorship for Gordon

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CONCORD, N.C. — Hendrick Motorsports announced Tueday that 3M will be joining the No. 24 team as a sponsor for Jeff Gordon beginning in 2015.

3M and its brands will adorn the No. 24 for 11 races as a primary sponsor and will also be on the car as an associate sponsor for the remainder of the year. The agreement will last until the 2017 season as it’ll be a three-year deal. 3M will utilize the sponsorship to promote numerous products, consumer promotions and business-to-business opportunities.

“At 3M, we play to win, and we push hard every day to do just that,” said Jesse Singh, senior vice president, 3M Global Sales and Marketing. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”

3M produces approximately 65 products that are used in the building process of each NASCAR Sprint Cup Series car. They have contributed a great deal of success to each of the NASCAR teams for decades. The company joined NASCAR as an official partner in 1995 and have not yet been disappointed.

“The range of 3M’s business is just incredible,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s an amazingly diverse company that spends billions in research and development to continue rolling out new and innovative products. We’re already using many of them throughout the organization, and when you consider the potential for both consumer and business-to-business programs connected to our sport, the possibilities are endless.”

“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”

With the announcement today, this means that 3M will be leaving the Roush-Fenway Racing organization. Roush-Fenway Racing says that they’ll be releasing sponsorship plans for Greg Biffle in the coming weeks. It’ll certainly be interesting to see how this will effect an already struggling organization.

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About Brett Winningham

Brett Winningham is a Contributing Writer in the NASCAR department at Rubbings Racing and can be followed on Twitter at @NASCAR_BRETT. A native of Joplin, Missouri, Winningham covers multiple NASCAR events in the midwest each season.

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